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Britain’s Princess Eugenie and U.S. anti-trafficking Ambassador John Richmond joined forces on Monday, calling for technologies from smartphone apps to blockchain to disrupt the modern-day slave trade as more victims worldwide are exploited online.

From recruiting and advertising on social media platforms to controlling victims via their mobile phones and laundering money using cryptocurrencies, modern technology has transformed the business of trafficking, experts told a conference in Austria.

Rising internet use – at least 4 billion people were online in 2018 up from 2.5 billion in 2012 – means more potential victims and a larger pool of possible customers, said the Organization for Security and Co-operation in Europe (OSCE).

Yet, technology also has a key role to play in keeping up to speed with major criminal networks and tackling human trafficking, civil servants, companies and charities said at the event in Vienna hosted by the OSCE – Europe’s security watchdog.

As the world strives to meet a U.N. goal of ending slavery by 2030, anti-trafficking advocates say tech tools could turn the tide in the global drive to end a trade estimated to control 40 million people and generate annual profits of $150 billion.

“Technology can and should be our vanguard in combating trafficking,” said Eugenie – granddaughter of Queen Elizabeth – who in 2017 founded the Anti-Slavery Collective in Britain.

“I have learned about how blockchain is having a huge impact on supply chain management, and how an app in Britain can help the public report modern slavery at car washes,” she added.

Coca-Cola Co (KO.N) and the U.S. State Department last year launched a project using blockchain’s digital ledger in a push to stop workers being abused, while a British app uncovered 930 possible cases of modern slavery at car washes in five months.

Tech Against Trafficking – a coalition of technology firms, civil society groups and international institutions – earlier this year identified more than 260 anti-slavery tools including facial recognition software and artificial intelligence (AI). Read more

Also Read: U.K. Regulators Propose Broad Social Media Regulations To Counter ‘Online Harms’

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