The ice cream giant shared a blistering series of messages, addressed to Home Secretary Priti Patel, on Tuesday evening stressing that “people cannot be illegal”.
The firm posted the six-part thread in response to Home Office plans to stem the latest surge in Channel crossings through tougher Border Controls.
It wrote: “People wouldn’t make dangerous journeys if they had any other choice.
“The UK hasn’t resettled any refugees since March, but wars and violence continue. What we need is more safe and legal routes.
“People cannot be illegal.”
It continued by insisting that “stronger borders aren’t the answer” and urged ministers to talk to “expert organizations”, including charity Refugee Action.
The thread ends: “Let’s remember we’re all human and have the same rights to life regardless of the country we happen to have been born in.
The post was shared more than 6,000 times within four hours, as scores of Twitter users praised the US company for speaking out.
One wrote: “Ben and Jerry: not all political heroes wear capes, some simply make amazing ice-cream and just seek to make the world a better place.
“We love you, Ben and Jerry!”
However, a Home Office source swiftly hit back at the brand, labeling it “overpriced junk food”, according to the BBC.
They said: “Priti is working day and night to bring an end to these small boat crossings, which are facilitated by international criminal gangs and are right of serious concern to the British people.
“If that means upsetting the social media team for a brand of overpriced junk food, then so be it.”
Other Twitter users condemned Ben and Jerry’s for political “pontificating” and alleged hypocrisy.